50 years of Hip-hop booklet

In celebration of Hip-Hop's 50th anniversary, I collaborated with creative marketing studio, Taller De Rafa and Apple Music on a project commissioned by Nike. I designed a custom booklet, inspired by a lyricist’s composition notebook, to be included in an exclusive, custom Nike speaker box seeding kit. This booklet served as a reflection of hip hop’s history, filled with love letters, stories and graphics that pay homage to the genre’s cultural impact. I hand-crafted collages, sketches, and written material, utilizing a process of printing and rescanning images to achieve authentic textures. Each kit was meticulously crafted to highlight the genre’s evolution and was sent to influential figures in the music industry, cementing its place in the broader celebration of hip hop culture.

Client
Taller De Rafa / Nike / Apple Music

Project Type
Marketing Collateral

Date
July 2023