PWRFWD

PWRFWD (RIP) was an online marketplace that drove the Athlete to Consumer industry by empowering athletes to connect with fans on a deeper level through their own custom-made products. It was an end-to-end solution for all the tricky parts of e-commerce — development, design, marketing.

I was commissioned by PWRFWD, to design custom merchandise for three standout WNBA athletes. I created shirt designs for Michaela Onyenwere, commemorating her 2021 WNBA Rookie of the Year win, MVP winner A'ja Wilson, and Arike Ogunbowale.